NHS Berkshire East is doing some important research before the end of March 2013 to look in detail at how much the public understands about local urgent and emergency care services, particularly for conditions which are not life threatening. We hope you can help us by reassuring any family, friends, neighbours or work colleagues, who may ask you about this, that it is real research and that it is all completely confidential.
We want to find out why many people visit Accident and Emergency (A & E) services when they could use other services, such as minor injuries units, urgent care centres, walk-in centres and out-of-hours GP services, which may be faster or closer to home. We will also be talking to our local GPs and some of their practice staff to get their views.
The biggest part of the research is a telephone survey of 3,000 households in east Berkshire with telephone numbers chosen at random. There will also be five "focus groups" where people will be invited to come together to tell us about their particular experience, and a small number of telephone interviews with people who recently attended A & E.
We are working with Verve Communications, a specialist company, and their telephone survey partner Marketing Means. The research will comply with the Data Protection Act, and no information which could identify individuals will be passed to NHS Berkshire East or any other organisation.
Thank you for your help. If you would like any further information you can contact Clive Caseley at Verve Communications on 020 7017 2011 or 07766 115043 or by email firstname.lastname@example.org